Role and Significance of Hindi Cinema in Gender Sensitisation

Authors

  • Saurabh Deva Research Scholar, Department of Sociology, Government Arts College, Kota
  • Dr. Manju Gupta Associate Professor, Department of Sociology, Government Arts College, Kota

Keywords:

significance, gender, sensitization, cinema, Hindi, role, bollywood, movies, women, Indian

Abstract

Cinema is meant and believed to entertain, to take the viewer to a world that is starkly different from the real one, a world which provides escape from the daily grind of life. Cinema is a popular media of mass consumption which plays a key role in moulding opinions, constructing images and reinforcing dominant cultural values. The paper deals with representations of women characters in mainstream Bollywood movies. It is deemed appropriate to examine this issue because women are a major chunk of the country’s population and hence their portrayal on screen is crucial in determining the furtherance of already existing stereotypes in the society. The review begins with a discussion on the field of feminist film criticism and how mainstream Hindi Cinema has restricted itself to defined sketches of womanhood. It also undertakes some glimpses from popular films to analyse this process of stereotyping the „other‟ – considering that reality in mainstream cinema is constructed from the male view point. A section is devoted to discussion on contemporary realistic brand of cinema and its understanding of women. In conclusion, a debate ensues on whether mainstream Hindi cinema has been successful in portraying Indian women of different shades in a society dominated by patriarchal values.

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Published

2022-04-19

How to Cite

Deva, S. ., & Gupta, D. M. . (2022). Role and Significance of Hindi Cinema in Gender Sensitisation. Journal of Marketing and Emerging Economics, 2(4), 20–28. Retrieved from https://oajournals.net/index.php/jmee/article/view/1222

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