The Influence Of Perceived Usefulness, Perceived Ease Of Use And Perceived Quality Mysantika On Purchase Intention At Hotel Santika Bengkulu

Authors

  • Denny Wiryadhana Student at Unversitas Dehasen Bengkulu

Keywords:

Perceived Usefulness, Perceived Ease of Use, Perceived Quality, Purchase Intention, MySantika

Abstract

This research aims to examine whether there is an Influence of Perceived Usefulness, Perceived Ease of Use, and Perceived Quality on Purchase Intention in using the MySantika application by guests from the online segment at Hotel Santika Bengkulu. This is a quantitative study. Primary data were obtained from the questionnaire results from 100 respondents. The data used are numbers and calculated using statistical methods. The data were analyzed using Multiple Linear Regression Data Analysis Method and processed using the SPSS 25 program. Based on the hypothesis testing results, for Perceived Usefulness, t count was obtained as 7.543 > t table or 1.985, and the significance value was 0.00 < 0.05, so the Perceived Usefulness variable influences the Purchase Intention variable in using MySantika. Perceived Ease of Use had a t count result of 8.217 > t table 1.985, with significance of 0.00 < 0.05, showing that the Perceived Ease of Use variable influences the Purchase Intention variable in using MySantika. Perceived Quality had a t count result of 9.451 > ttable 1.985, with a significance value of 0.00 < 0.05, indicating that the Perceived Quality variable influences Purchase Intention in using MySantika. Based on the F Test, the F value was 38.627, F table was 2.698, and the significance was 0.00 < 0.05. This shows that Perceived Usefulness, Perceived Ease of Use, and Perceived Quality simultaneously influence Purchase Intention in using the MySantika application, with a coefficient of determination (R2) of 53.3%, and the remaining 46.7% is explained by other variables not included in this study.

References

P. Grover, A. K. Kar, M. Janssen, and ..., “Perceived usefulness, ease of use and user acceptance of blockchain technology for digital transactions–insights from user-generated content on Twitter,” Enterprise Information …, 2019, doi: 10.1080/17517575.2019.1599446.

S. Ramadania and Z. Braridwan, The influence of perceived usefulness, ease of use, attitude, self-efficacy, and subjective norms toward intention to use online shopping. um.edu.mt, 2019. [Online]. Available: https://www.um.edu.mt/library/oar/handle/123456789/45968

S. R. O. Ali, W. N. K. W. Marzuki, N. S. M. Said, and ..., “Perceived ease of use and trust towards intention to use online banking in Malaysia,” Jurnal Intelek, 2020, [Online]. Available: https://ir.uitm.edu.my/id/eprint/42889/

D. C. Kumala, J. W. Pranata, and S. Thio, “Pengaruh perceived usefulness, perceived ease of use, trust, dan security terhadap minat penggunaan gopay pada generasi x di surabaya,” Jurnal Manajemen …, 2020, [Online]. Available: http://jurnalperhotelan.petra.ac.id/index.php/hot/article/view/22913

L. Chen and A. K. Aklikokou, “Determinants of E-government adoption: testing the mediating effects of perceived usefulness and perceived ease of use,” International Journal of Public …, 2020, doi: 10.1080/01900692.2019.1660989.

Aaker, David A. 1991. Managing-Brand-Equity-Free-Press

Al-Mazied, Sana. 2021. Factors Influencing The Online Purchase Intention Process Among University Students In Jordan

Anita & Khrisnan. 2022. Customer Intention Towards E-Grocery Shopping Apps Using TAM And UGT

Arta, T.L.F. & Azizah, S.N. 2020. Pengaruh Perceived Usefulness, Perceived Ease Of Use dan E-Service Quality Terhadap Keputusan Menggunakan Fitur Go-Food dalam Aplikasi Gojek

Carey, Peter. 2003. The Internet and E-Commerce-Thorogood (2003)

Davis, Fred. 1989. Perceived usefulness, Perceived ease of use and user acceptance of IT

Ghozali, Imam. 2018. Aplikasi Analisis Multivariete Dengan Program IBM SPSS 25 (Edisi 9). Cetakan ke IX. Semarang : Badan Penerbit Universitas Diponegoro

Haba, Hassan, Dastane. 2017. Factors Leading to Consumer Perceived Value of Purchase Intention

Hayden, Noel, 2009. Basics Marketing_Consumer Behaviour. Ava Publishing

Arifah, R. Juniarti. 2021. Interface Aesthetic, Perceived Value, Perceived Ease, Perceived usefulness on purchase intention of smartwatch

Iqbal, et al. 2018. An empirical study on the effect of perceived usefulness and ease of use on purchase intention

Irawati, Rimawati & Pramesti. (2019), Penggunaan Metode Technology Acceptance Model (TAM) Dalam Analisis Sistem Informasi Alista

Isma, Hudayah & Indriastuti. 2021. Influence perceived usefulness, ease of use through Bukalapak application in Samarinda

Janie, Dyah N.A. 2012. Statistik Deskriptif dan Regresi Linear Berganda dengan SPSS. Semarang: Semarang University Press.

Kumala, Pranata, Thio. 2020. Pengaruh Perceived Usefulness, Perceived Ease Of Use, Trust, Dan Security Terhadap Minat Penggunaan Gopay Pada Generasi X Di Surabaya

Laudon, Kenneth C. & Traver, Carol G. 2022. E-commerce business, technology and society-Pearson (2022)

M. Salim, Hayu R.S., Agustina. 2023. The Effect of Trust, Perceived Risk and E-Service Quality on the Intention to Purchase of E-Commerce Consumers in Indonesia

Muchlisin, Riadi. 2023. Purchase Intention - Pengertian, Aspek, Jenis dan Indikator. https://www.kajianpustaka.com/2023/02/purchase-intention.html

Naufaldi, I. & Miharni Tjokrosaputro, M. 2020. Pengaruh Perceived Ease Of Use, Perceived Usefulness, dan Trust terhadap Intention To Use

Oktania & Indarwati. 2022. Pengaruh Perceived Usefulness, Perceived Ease Of Use, Dan Compatibility With Lifestyle Terhadap Niat Beli Di Social Commerce

Putra, B.K. & Husna, J. 2019. Persepsi Pengguna Outlook Web Applications Dalam Mendukung Pendistribusian Arsip Surat Masuk Di PT. Pelabuhan Indonesia III (Persero) Regional Jawa Tengah

Philip Kotler_ John T. Bowen_ James Makens_ Seyhmus Baloglu. 2021. Marketing for Hospitality and Tourism, Global Edition-Pearson (2021)

Philip T. Kotler, John T. Bowen, James Makens Ph.D., Seyhmus Baloglu. 2017. Marketing for Hospitality and Tourism-Pearson (2017)

Rahmawati & Erawati. 2021. E-Commerce Dalam Pengembangan Usaha Mikro, Kecil dan Menengah (UMKM) Di Indonesia

Ramayah, T. & Ignatius, J. 2005. Impact of Perceived usefulness, Perceived ease of use and Perceived Enjoyment on Intention to Shop Online

Raninda, Wisnalmawati & Oetomo. 2022. The Effect of Perceived Usefulness, Ease of Use, Security, and Cashback Promotion on Behavioral Intention toward the DANA E-Wallet

Sabillah, Widyanesti & Goniah. 2021. Pengaruh Dimensi Web Quality Terhadap Kepuasan Pelanggan Pada Shopee Di Bandung

Sahir, Syafrida H. 2021. Metodologi Penelitian. Yogyakarta: KBM Indonesia.

Sandy, Eko. 2020. Pengaruh Perceived Usefulness, Perceived Ease Of Use Dan Trust Terhadap Minat Konsumen Dalam Penggunaan Ulang Go-Pay Di Kota Jakarta

Saputri, S.M. & Kurniawati. 2015. Pengaruh Perceived Quality Dan Perceived Value Terhadap Purchase Intention

Schiffman, L. & Kanuk, L. L. (2008). Consumer behaviour (7th ed.). PT. Indeks

Selly & Purba, T. 2021. Faktor-Faktor Yang Mempengaruhi Purchase Intention Pada Brand Man Man Tang Di Batam

Sivaram, Munawar & Ali. 2019. Determination of Purchase Intention Throigh Brand Awareness

Sugiyono. 2019. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung : Alfabeta

Venkatesh, V. dan Davis, F.D. 2000. A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies. Management Science

Wulandari & Wulandari. 2023. Pengaruh Brand Awareness, Brand Perceived Quality, Brand Associations, Brand Loyalty Terhadap Keputusan Pembelian Smartphone Apple Pada Konsumen Di Kota Denpasar

Yoo, B., Donthu N., Lee, S. 2000. An Examination of Selected Marketing Mix Elements and Brand Equity

Downloads

Published

2024-07-10

How to Cite

Wiryadhana, D. . (2024). The Influence Of Perceived Usefulness, Perceived Ease Of Use And Perceived Quality Mysantika On Purchase Intention At Hotel Santika Bengkulu . Journal of Marketing and Emerging Economics, 4(4), 84–91. Retrieved from https://oajournals.net/index.php/jmee/article/view/2644

Issue

Section

Articles

Similar Articles

1 2 3 4 5 > >> 

You may also start an advanced similarity search for this article.