The Importance of Cash Flow Management in Digital Startups: Opportunities and Challenges in 2024

Heskyel Tarigan; Karona Susena; Nenda Hidayah; Vettyca Saputri

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Heskyel Pranata Tarigan
heskytarigan8@gmail.com
Universitas Dehasen Bengkulu
Karona Cahya Susena Universitas Dehasen Bengkulu
Nenden Restu Hidayah Universitas Dehasen Bengkulu
Vettyca Diana Saputri Universitas Dehasen Bengkulu

Vol. 4 No. 6 (2024): November

Articles

December 3, 2024

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Cash flow management is critical for the survival and growth of digital startups, particularly in an ever-evolving business landscape. In 2024, startups face both significant opportunities and challenges in managing their cash flows. This article explores the strategic importance of cash flow management, identifies key opportunities such as technological advancements and growing digital economies, and addresses challenges like economic uncertainty and scalability issues. Through a detailed analysis, this paper offers actionable strategies to enhance cash flow stability, empowering startups to achieve sustainable growth in a competitive market.

Tarigan, H., Susena, K., Hidayah, N., & Saputri, V. (2024). The Importance of Cash Flow Management in Digital Startups: Opportunities and Challenges in 2024. Journal of Marketing and Emerging Economics, 4(6), 236–242. Retrieved from https://oajournals.net/index.php/jmee/article/view/2681

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