The Importance of Cash Flow Management in Digital Startups: Opportunities and Challenges in 2024

Authors

  • Heskyel Pranata Tarigan Universitas Dehasen Bengkulu
  • Karona Cahya Susena Universitas Dehasen Bengkulu
  • Nenden Restu Hidayah Universitas Dehasen Bengkulu
  • Vettyca Diana Saputri Universitas Dehasen Bengkulu

Keywords:

Cash Flow Management, Digital Startups

Abstract

Cash flow management is critical for the survival and growth of digital startups, particularly in an ever-evolving business landscape. In 2024, startups face both significant opportunities and challenges in managing their cash flows. This article explores the strategic importance of cash flow management, identifies key opportunities such as technological advancements and growing digital economies, and addresses challenges like economic uncertainty and scalability issues. Through a detailed analysis, this paper offers actionable strategies to enhance cash flow stability, empowering startups to achieve sustainable growth in a competitive market.

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Published

2024-12-03

How to Cite

Tarigan, H., Susena, K., Hidayah, N., & Saputri, V. (2024). The Importance of Cash Flow Management in Digital Startups: Opportunities and Challenges in 2024. Journal of Marketing and Emerging Economics, 4(6), 236–242. Retrieved from https://oajournals.net/index.php/jmee/article/view/2681

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