Analysis of the Effect of Knowledge, Skill and Attitude on Creative Thinking and Innovative Behavior (Study on Implementation of MBKM Management Department, Universities PGRI Medium)Analysis of the Effect of Knowledge, Skill and Attitude on Creative Think

Authors

  • Rizal Ula Ananta Fauzi Universities PGRI Medium

Keywords:

Attitude, Knowledge, Skill, Innovative, creative thinking and MBKM

Abstract

Independent study independent campus (MBKM) is a new program implemented in education. This existence has changed the way of learning and a broader perspective. Both student lecturers and education staff must keep up with changes and adapt. Knowledge, skills, and attitudes are needed to support success in the MBKM program. This study aimed to determine the effect of Knowledge, skills, and attitudes on creative thinking and innovative behaviour and contribute to implementing it in the community.

This study is a quantitative study with a population of 34 respondents, so this study uses a saturated sample; that is, all of the population is the research sample. Respondents came from the Management Study Program of the PGRI Medium University, which took part in the MBKM activities. In this study, data analysis using SPSS software.

From the study results, Knowledge and skills affect creative thinking while attitude does not affect creative thinking. Furthermore, creative thinking affects innovative behaviour. The research findings are expected to make a real contribution to the participants who play a role in MBKM activities and apply to the community with community service programs.

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Published

2022-01-25

How to Cite

Fauzi, R. U. A. . (2022). Analysis of the Effect of Knowledge, Skill and Attitude on Creative Thinking and Innovative Behavior (Study on Implementation of MBKM Management Department, Universities PGRI Medium)Analysis of the Effect of Knowledge, Skill and Attitude on Creative Think. Journal of Marketing and Emerging Economics, 1(1), 58–71. Retrieved from https://oajournals.net/index.php/jmee/article/view/943

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