Global Trends and Research Frontiers in Green Purchase Intention: A Bibliometric Analysis

Bunga Ayu Ratnasari; Erna Maulina; Arianis Chan

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Bunga Ayu Ratnasari
xxx@gmail.com
Business Administration, Faculty of Social Science, Padjajaran University
Erna Maulina Business Administration, Faculty of Social Science, Padjajaran University
Arianis Chan Business Administration, Faculty of Social Science, Padjajaran University

Vol. 6 No. 4 (2026): April

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May 24, 2026

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Green purchase intention (GPI) has gained significant attention in academic research as environmental protection has become a global concern. This study employs a comprehensive bibliometric analysis to examine trends, map historical developments, and identify current issues related to GPI research using data from the Scopus database from 2019 to 2023. The analysis reveals a gradual increase in GPI research publications, with China, the United States, and India as leading contributors. The keyword analysis identifies four main clusters, highlighting the importance of consumer behavior, green economy, marketing strategies, and sustainability in shaping GPI. The findings suggest that consumption behavior, environmental concern, social media, and environmental economics are currently experiencing active development as research subjects. This study provides valuable insights for researchers, policymakers, and businesses to advance the understanding of GPI and promote sustainable consumption practices.

Ratnasari, B. A., Maulina, E., & Chan, A. (2026). Global Trends and Research Frontiers in Green Purchase Intention: A Bibliometric Analysis. Journal of Marketing and Emerging Economics, 6(4), 40–51. Retrieved from https://oajournals.net/index.php/jmee/article/view/2774

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Global Trends and Research Frontiers in Green Purchase Intention: A Bibliometric Analysis

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