E-Catalogue Implementation as a Marketing Improvement Strategy for MSMEs: A Review of MSME Perceptions and Impact on Business Performance

Authors

  • Amrih Yuwono
  • Smitha Catur Sudyantara
  • Tutik Heriana
  • Frengki Wiwik Istanto

Keywords:

: e-catalogue, MSMEs, digital marketing, consumer perception, business performance

Abstract

This research aims to explore how the use of e-catalogue can be applied in MSMEs. Marketing Improvement Strategy is a focus on how e-catalogue can be used to improve the marketing effectiveness of MSMEs. Review of MSME perceptions is to examine how MSMEs perceive e-catalogue whether they see it as a useful tool or not. Then the impact on business performance is to analyse the extent to which e-catalogue use affects MSME business outcomes, such as increased sales or operational efficiency. Data was analysed using descriptive statistical methods to describe consumer perceptions of e-catalogues. Analysis by correlating perceptions with sales data after e-catalogue implementation. E-catalogue is an effective marketing strategy for MSMEs to improve their business performance. Positive consumer perceptions of e-catalogues indicate that this platform can increase consumer buying interest and loyalty so that sales increase.

References

Setyawati, A., Suggangga, A., Wibowo, N., Rahma, A., Maula, F., Sekolah, L., Ilmu, T., Artha, E., Iswara, B., , S., Semarang, J., Sumbersari, K., Lowokwaru, K., Malang, J., & , T. (2023). Ability To Use Digitalization In Increasing The Competitive Advantages Of Msmes In Indonesia: Systematic Literature Review (SLR). International Journal of Economics and Management Research. https://doi.org/10.55606/ijemr.v2i2.94.

Iqbal, M. (2020a). PENGARUH PELAKSANAAN E KATALOG DALAM PENGADAAN BARANG/JASA PEMERINTAH TERHADAP UMKM. Jurnal USM Law Review, 3.

Iqbal, M. (2020b). PENGARUH PELAKSANAAN E KATALOG DALAM PENGADAAN BARANG/JASA PEMERINTAH TERHADAP UMKM. Jurnal USM Law Review, 3.

Kurniawan, R., Rosyida, A., & Sudyantara, S. C. (2022). FAKTOR-FAKTOR YANG MEMPENGARUHI PENERAPAN DIGITALISASI PADA MANAJEMEN USAHA BAGI PELAKU UMKM Oleh. Jurnal Ekonomi Dan Bisnis, 11(3).

Merek, P., Produk, V., Digital, B., Umkm, P., Jajan, D., Laweyan, D., Sumberasih, K., Probolinggo, K., Hanif, A., & Iryanti, E. (2023). Brand Strengthening and Digital-Based Product Visualization in “Doyan Snack” MSMEs in Laweyan Village, Sumberasih District, Probolinggo Regency. Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia, 1(2), 84–97. https://doi.org/10.59024/faedah.v1i2.129

Nuryulia Praswati, A., Isa, M., Prijanto, T., Ekonomi dan Bisnis, F., & Muhammadiyah Surakarta, U. (n.d.). BENEFIT Jurnal Manajemen dan Bisnis STRATEGI PEMASARAN KATALOG PRODUK (STUDI KASUS PENGRAJIN BAMBU SUKODONO SRAGEN).

Pengadaan Barang Dan Jasa Pemerintah Altarazhi Bramantio Widhi, K. (n.d.). Efektivitas Layanan E-Catalogue Oleh Direktorat Pasar Digital Pengadaan Pada Lembaga.

Permata Sari, S. (2020). STRATEGI MENINGKATKAN PENJUALAN DI ERA DIGITAL. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 3(3), 291–300. https://doi.org/10.5281/zenodo.3930698

Pramayanti, D. I. (2024). The Impact of Digital marketing on Brand awareness in E-commerce Utilization. Manajemen Dan Akuntansi, 4(1). http://jibaku.unw.ac.id

Ramadhani, T., Budimansyah, B., & Sanjaya, Vi. F. (2021). PENGARUH RATING DAN ONLINE CONSUMER REVIEW TERHADAP MINAT BELI DENGAN KEPERCAYAAN SEBAGAI PEMEDIASI PADA MARKETPLACESHOPEE DALAM PERSFEKTIF EKONOMI ISLAM (Studi pada Mahasiswa Universitas Islam Negeri Raden Intan Lampung). REVENUE: Jurnal Manajemen Bisnis Islam, 2(2), 143–162. https://doi.org/10.24042/revenue.v2i2.9623

Sakti Gunawan Irianto, W., Widiyaningtyas, T., Afnan Habibi, M., Iskandar Syah, A., Abdul Hadi, A., & Fuadi, A. (n.d.). Digitalisasi Produk UMKM Berbasis E-Katalog untuk Meningkatkan Komersialisasi Pemasaran di Lingkungan Komunitas UMKM PADUKA. https://attractivejournal.com/index.php/bce

Downloads

Published

2024-07-29

How to Cite

Amrih Yuwono, Smitha Catur Sudyantara, Tutik Heriana, & Frengki Wiwik Istanto. (2024). E-Catalogue Implementation as a Marketing Improvement Strategy for MSMEs: A Review of MSME Perceptions and Impact on Business Performance. Journal of Marketing and Emerging Economics, 4(4), 102–108. Retrieved from https://oajournals.net/index.php/jmee/article/view/2651

Issue

Section

Articles