E-Catalogue Implementation as a Marketing Improvement Strategy for MSMEs: A Review of MSME Perceptions and Impact on Business Performance
Keywords:
: e-catalogue, MSMEs, digital marketing, consumer perception, business performanceAbstract
This research aims to explore how the use of e-catalogue can be applied in MSMEs. Marketing Improvement Strategy is a focus on how e-catalogue can be used to improve the marketing effectiveness of MSMEs. Review of MSME perceptions is to examine how MSMEs perceive e-catalogue whether they see it as a useful tool or not. Then the impact on business performance is to analyse the extent to which e-catalogue use affects MSME business outcomes, such as increased sales or operational efficiency. Data was analysed using descriptive statistical methods to describe consumer perceptions of e-catalogues. Analysis by correlating perceptions with sales data after e-catalogue implementation. E-catalogue is an effective marketing strategy for MSMEs to improve their business performance. Positive consumer perceptions of e-catalogues indicate that this platform can increase consumer buying interest and loyalty so that sales increase.
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