CULTURAL TOURISM MARKETING ANALYSIS IN THE ERA OF INDUSTRIAL REVOLUTION 4.0 CASE STUDY IN MINAHASA REGENCY

Abstract

Tourism is an activity that directly touches and involves the community, thereby having various impacts on the local community. In fact, tourism is said to have extraordinary driving energy, which is able to make local communities experience metamorphosis in various aspects. Based on the description of the research results and the results of the discussion that have been presented, the author can draw the conclusion that the economic impact on the surrounding community can be said to have increased quite significantly from the previous year.From this, the impact of the tourism sector as local economic development emerges as follows: 1. Development of the tourism sector which is a form of business carried out by the government, private sector and local communities to maximize the utilization of tourism potential in an area. Local economic development is usually marked by the emergence of small businesses as a multiplier effect of this form of tourism activity which can ultimately improve community welfare if managed well.Qualitative methods place more emphasis on observing phenomena and research more into the substance of the meaning of these phenomena. The analysis and sharpness of qualitative research is greatly influenced by the strength of the words and sentences used.