Marketing Automation: Modern Technologies and Development Trends

Authors

  • Makhmudova Madina Mir-Khojiakbar qizi Bachelor’s degree in Quality Managment at the Moscow Aviation Institute

Keywords:

marketing, digital technologies, digital marketing, artificial intelligence, marketing evolution

Abstract

Marketing automation has revolutionized the ways in which businesses interact with their audience, utilizing technologies to optimize, automate, and measure marketing tasks and workflows. This scientific article explores the concept of marketing automation, its evolution, technological achievements, and the impact it has on modern marketing strategies. It also examines the advantages, challenges, and future trends of marketing automation to provide a comprehensive understanding of this transformative approach to marketing.

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Published

2023-12-06

How to Cite

Makhmudova Madina Mir-Khojiakbar qizi. (2023). Marketing Automation: Modern Technologies and Development Trends. Journal of Marketing and Emerging Economics, 3(12), 41–43. Retrieved from https://oajournals.net/index.php/jmee/article/view/2447

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