Soft Power in the Digital Age: Influence through Ideas and Culture

Authors

  • Isfandiyor Bakhoviddinov Ikromjonovich Student of University of World Economy and Diplomacy

Keywords:

soft power, digital diplomacy, cultural diplomacy, digital platforms, viral content, memes, online trends

Abstract

This article explores the evolution of soft power in the digital age, analyzing how nations strategically employ digital platforms to project influence through ideas and culture. It examines the intersection of technology, creativity, and diplomacy, focusing on digital diplomacy, viral content, memes, online trends, digital arts, cross-cultural connections, diplomatic podcasts, and webinars. Through real-world examples and case studies, the article underscores the transformative impact of the digital revolution on soft power and its profound implications for international relations.

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Published

2023-08-13

How to Cite

Isfandiyor Bakhoviddinov Ikromjonovich. (2023). Soft Power in the Digital Age: Influence through Ideas and Culture. Journal of Marketing and Emerging Economics, 3(8), 5–10. Retrieved from https://oajournals.net/index.php/jmee/article/view/2238

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Section

Articles

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