A Study on the Satisfaction level of Online Shoppers of Apparel Market

Abstract

The size of Fashion online market in India which is at present around $ 8-10 billion, is expected to grow 35% to be around $ 30 billion in next five year (Retail.com, 2022). Apparel is the topmost category in the fashion e-commerce. One of the biggest challenges facing the industry is to retain customers. There are many issues such as lack of touch and feel, privacy issue, mode of payment etc regarding online shopping of apparels. Despite these issues, the industry is showing the rising trend. This rising trend has rooted out the old myths that Indian people will feel reluctant in buying apparels through online stores and motivated various traditional sellers to cater their customers through their online stores too. Customers Satisfaction work as a motivator for online sellers. Thus, this paper makes an attempt to study the satisfaction level of customers towards online shopping of apparels. This study will help online seller of apparels to understand the customers in a better way and to resolve the issues where customers are not satisfied.