WAYS TO CREATE A BRAND OF PILGRIMAGE TOURISM IN UZBEKISTAN

This paper studies the development of pilgrimage tourism in Uzbekistan and develops a tourism brand and route through the pilgrimage sites of the country. The paper analyzes the leaks of view on the relationship between the concepts of "tourism", "pilgrimage tourism", "religious tourism", "tourist", "pilgrimage" and "pilgrimage". In the course of the work, the history of the development of pilgrimage tourism in Central Asia is studied. A comparative analysis of the proposals for pilgrimage tours available on the country's market is carried out. The result of the work is the development of a pilgrimage tour to the shrines in Uzbekistan.