The Role of Digital Marketing in Business Development in Uzbekistan

Abstract

The article reveals the concept, content, advantages and disadvantages of digital marketing. Using the example of the Republic of Uzbekistan, the expediency of using this tool for the development of local business was analyzed. The study showed that not all entrepreneurs of the Republic of Uzbekistan are able to competently use Digital Marketing to promote their business. However, such skills in modern conditions are simply necessary to ensure the competitiveness of any business.