Logistics' Role in Enhancing Regional Economic Potential and Competitiveness

This article explores the economic essence of logistics, its role in enhancing regional economic potential, and its impact on income and profit generation for economic entities. Despite its significance, the integration of logistics processes at the regional level remains under-researched. The study employs deductive and inductive methods, along with factor analysis, to examine logistics' influence on competitiveness and its necessity for interdisciplinary collaboration. Results indicate that logistics optimizes management systems, supports sustainable development, and aligns functional areas within enterprises. Effective logistics management enhances product utility and minimizes costs, contributing to competitive advantages. The study highlights the importance of continuous organizational adaptation to dynamic market conditions, suggesting that logistics is crucial for achieving long-term competitiveness and stability in the market.