CULTURAL DIVERSITY AND ORGANIZATIONAL PERFORMANCE OF SELECTED TRANSPORTATION ORGANISATIONS IN RIVERS STATE

Abstract

This study examined cultural diversity management strategies and organizational performance oftransportation companies in Rivers. The study adopted a descriptive research design for this study. Also, the study adopted a random sampling technique to sample the population of the study. The questionnaire was the instrument used for data collection for this study.Thus, the researcher administered the structured questionnaires in the 5 selected organizations until the sample size of 110 of the staff was met. The findings from the studyrevealed that cultural intelligence remains one of the most vital strategies to managing cultural diversity in organisations in order to attain overall performance of the firm.The study also found that in handling cultural diversity at work, effective team-building strategies are crucial. Team members will be more approachable and open to one another if they feel valued and appreciated, which could potentially increase the advantages of cultural competence. The study concluded that cultural diversity results to negative effect on organisational performance once not well strategized and managed. The study then recommended that all staff of organisations should develop the willingness to collaborate with people of different cultural backgrounds and perspectives in order to overcome explicit or unconscious biasness.