Consumer Awareness towards Green Durable Products and its Effects: A Comprehensive Analysis

Abstract

The objective of this research is to investigate the awareness of consumers in relation to green products. The present research used a descriptive cum exploratory research design. Individual consumer from Haryana only is included in the present study. The study's demographic comprises adult consumers who are 18 years old or older residing Haryana, India. The research study is employed a simple random sampling technique. In light of the heterogeneous nature of the population, a sample including 500 participants have been chosen. The researchers conducted face-to-face interviews in many places across the state The awareness scale is utilized to assess the level of awareness that respondents possess regarding green products, eco-labels, and environmental claims. The findings of the study are reported that there is significant difference is found the consumer awareness, consumer knowledge and overall consumer awareness regarding green consumer durables on the basis of gender, marital status and age of the consumers. It also found that younger married females are having high level awareness, knowledge and overall consumer awareness regarding green durable products than others.