The Attitude of Consumers toward the Willingness to Pay Extra Prices for the Organic Foods: Case of Generation Y in Algeria

Authors

  • Chems Eddine Boukhedimi scholar, Departement of Commerce, University of Tizi Ouzou, Algeria

Keywords:

Green food, Organic food, Green product, Green marketing, Algeria, Generation

Abstract

Further to the present paper, the researcher aims to highlight the importance of consumer awareness among the use of organic products in Algerian markets. In this study, 95 persons of generation Y were selected to participate to an online survey in the February of 2021. As result, the most of respondents show a high awareness of paying the extra price for the purchase of organic foods.

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Published

2022-09-20

How to Cite

Boukhedimi, C. E. . (2022). The Attitude of Consumers toward the Willingness to Pay Extra Prices for the Organic Foods: Case of Generation Y in Algeria. Journal of Marketing and Emerging Economics, 2(9), 28–34. Retrieved from https://oajournals.net/index.php/jmee/article/view/1601

Issue

Vol. 2 No. 9 (2022): SEPTEMBER

Section

Articles