THE ROLE OF LOGISTICS IN THE ACTIVITIES OF TOURISM CLUSTERS
Keywords:
tourism, benchmarking, pandemic, tourism sector, traveling, tourists, promotion, tour operator, tourism cluster, hospitality business, innovation, hotel, customer, technology, Success Factors, Competitiveness, Regional Growth, Supply Chain Management, Systematic Literature ReviewAbstract
One of the approaches to development of the tourism industry at the regional level, based of market rules and principles are creation and development of tourism clusters. Clusters span numerous companies, contribute to more efficient solution of socio-economic problems in the country as a whole, and in certain regions. In today's conditions, comprehensive measures are being taken to modernize and diversify the national economy, socio-economic development of the regions, create new jobs and provide effective employment, as well as increase the country's investment attractiveness as one of the strategic sectors. Today, the liberalization of the visa regime, the simplification of the procedure for registration of foreign citizens, the provision of benefits and preferences for the development of the tourism industry provide an opportunity to effectively promote the national tourism potential in domestic and foreign markets.
