DIGITAL TRUST IN THE POST-TRUTH ERA: AN ANALYSIS OF INFORMATION, ETHICS, AND SOCIAL RESPONSIBILITY

This article analyzes the philosophical and ethical essence of digital trust in the post-truth era. In a digital society, the acceleration of information flows, the growing influence of social media, artificial intelligence-based algorithms, and disinformation processes are transforming human trust in truth, information sources, and social institutions. The article examines digital trust not only as a matter of technological security but also as a complex philosophical phenomenon connected with moral responsibility, transparency, justice, critical thinking, and social accountability. The study highlights ethical problems that arise when emotions, subjective beliefs, and algorithmic recommendations begin to dominate over objective facts. The article also substantiates the importance of media literacy, platform responsibility, transparency of information sources, and civic consciousness in strengthening digital trust.