THE ROLE OF THE PRESS CONFERENCE IN WORKING WITH THE TARGET AUDIENCE AND THE REQUIREMENTS FOR ITS ORGANIZATION

Abstract

The sales of any organization's products, the need for a variety of services, usually depends on the buyers. The buyer is the target audience of the organization or firm. There are other ways to inform your target audience about a service or product other than advertising. The best way to work with our audience is PR events.

PR events are also divided into different types depending on their location and situation. One of the most useful of these events is the press conference, which helps to work and communicate with the audience. Every organization organizes a press conference, whether in a crisis situation or in time for new results. Because during this event there will be a report on the activities, information, questions and answers to clarify some issues. Therefore, it is important to understand the conditions and procedure of this event.