The Role of Sports Marketing Organizations in the System of Physical Culture and Sports

Today sports organizations need to solve marketing issues that contribute to strengthening the reputation of a sports organization, improving the quality of goods and services provided. The existing structure of sports organizations does not provide for special positions for sports marketers, therefore these functions are usually performed by other professionals who do not have specific knowledge, skills and qualifications in the field of sports marketing. The article examines the role of sports marketing organizations in the system of physical education and sports.