DEVELOPMENT OF THE SERVICE SECTOR IN SAMARKAND REGION - STRATEGIES AND PROSPECTS

The article examines the service sector of Samarkand region as one of the key factors of socio-economic development of the region. The dynamics of the gross regional product (GRP) and its components are analyzed, the impact of global and regional factors on the development of the sector, in particular, the consequences of the COVID-19 pandemic, is assessed. The article highlights the main problems and constraints that hinder the growth of the service sector, and proposes specific measures to improve it Efficiency. The recommendations include investments in infrastructure, human resources, digitalization and integration into global markets, which can serve as a basis for further sustainable development of the service sector in the Samarkand region.