The Use of Advanced Information Technology in Tourism

Abstract

Innovations in the tourism industry are mainly aimed at the formation of a new tourism product, new approaches in marketing activities, as well as the application of new management methods using information technology. Special attention should be paid to the practice-oriented classification, which includes ten types of innovations, developed by the innovative consulting specialist Larry Keely. Leaders of tourism organizations will have the opportunity, after analyzing each aspect, taking into account available resources, external and internal factors, decide what will become the ultimate goal of innovation. If the goal is defined, then the next step is the choice of means to achieve it. IT in this regard is perhaps the most affordable and universal tool. The essence of his approach is that in the activity of any company three aspects are considered, for each of which the object of innovative impact is determined.